Adidas x Goya Design Hack
Adidas x Goya Design Hack
Adidas x Goya Design Hack
Innovation
Sustainable
Impossible is Nothing
Inclusivity
Empowering Athletes
Changing lives through sport
Tasked with exploring the future of sports apparel manufacturing, I participated in an 8-day hackathon, partnering with Adidas and Goya. The mission was to conceive a concept - a product or service - that represents Adidas's future approach to conceiving, designing, and manufacturing their product lines. The challenge: design for innovation, sustainability, and democratisation of sports equipment.
We operated under Adidas's brand ethos: "Through sport, we have the power to change lives," with the ambition to shape the future of sports apparel. Under the tutelage of senior innovation specialists from Adidas, as well as design mavens from London-based Goya, our multidisciplinary team of creatives took on the challenge.
Tasked with exploring the future of sports apparel manufacturing, I participated in an 8-day hackathon, partnering with Adidas and Goya. The mission was to conceive a concept - a product or service - that represents Adidas's future approach to conceiving, designing, and manufacturing their product lines. The challenge: design for innovation, sustainability, and democratisation of sports equipment.
We operated under Adidas's brand ethos: "Through sport, we have the power to change lives," with the ambition to shape the future of sports apparel. Under the tutelage of senior innovation specialists from Adidas, as well as design mavens from London-based Goya, our multidisciplinary team of creatives took on the challenge.
Navigating the realm of sports innovation required us to push the boundaries of current practices, keeping sustainability and future-centric designs at the forefront.
Our process was iterative and collaborative, grounded in team brainstorming, sketching, rapid prototyping, and continuous feedback cycles. We learned and adapted on the fly, employing cutting-edge technologies while keeping the user experience central to our design ethos.
We dove deep into the problem space, surfaced insights, and took creative leaps to meet the unique needs of future athletes and the planet. The carousel images capture snapshots of this design journey from sketches to final concept boards.
Navigating the realm of sports innovation required us to push the boundaries of current practices, keeping sustainability and future-centric designs at the forefront.
Our process was iterative and collaborative, grounded in team brainstorming, sketching, rapid prototyping, and continuous feedback cycles. We learned and adapted on the fly, employing cutting-edge technologies while keeping the user experience central to our design ethos.
We dove deep into the problem space, surfaced insights, and took creative leaps to meet the unique needs of future athletes and the planet. The carousel images capture snapshots of this design journey from sketches to final concept boards.
Navigating the realm of sports innovation required us to push the boundaries of current practices, keeping sustainability and future-centric designs at the forefront.
Our process was iterative and collaborative, grounded in team brainstorming, sketching, rapid prototyping, and continuous feedback cycles. We learned and adapted on the fly, employing cutting-edge technologies while keeping the user experience central to our design ethos.
We dove deep into the problem space, surfaced insights, and took creative leaps to meet the unique needs of future athletes and the planet. The carousel images capture snapshots of this design journey from sketches to final concept boards.
The accompanying images provide a behind-the-scenes look at the hackathon, painting a vivid picture of our design journey. Our ideation sessions were vigorous, drawing inspiration from diverse sources and perspectives.
We charted unknown territories, continually challenging and pushing each other to think outside the box. In the spirit of true collaboration, each team member brought a unique skill set to the table, enriching the ideation process and shaping our end product.
The final presentations gave us an opportunity to articulate our vision and receive constructive feedback from industry stalwarts. These visuals capture the spirit of our team, our dedication to innovation, and our commitment to the future of sports apparel.
The accompanying images provide a behind-the-scenes look at the hackathon, painting a vivid picture of our design journey. Our ideation sessions were vigorous, drawing inspiration from diverse sources and perspectives.
We charted unknown territories, continually challenging and pushing each other to think outside the box. In the spirit of true collaboration, each team member brought a unique skill set to the table, enriching the ideation process and shaping our end product.
The final presentations gave us an opportunity to articulate our vision and receive constructive feedback from industry stalwarts. These visuals capture the spirit of our team, our dedication to innovation, and our commitment to the future of sports apparel.
The accompanying images provide a behind-the-scenes look at the hackathon, painting a vivid picture of our design journey. Our ideation sessions were vigorous, drawing inspiration from diverse sources and perspectives.
We charted unknown territories, continually challenging and pushing each other to think outside the box. In the spirit of true collaboration, each team member brought a unique skill set to the table, enriching the ideation process and shaping our end product.
The final presentations gave us an opportunity to articulate our vision and receive constructive feedback from industry stalwarts. These visuals capture the spirit of our team, our dedication to innovation, and our commitment to the future of sports apparel.
